Blog

This week Tel Aviv will be celebrating its traditional Pride Parade, which in pre-Covid years brought 30,000 foreigners from around the world to fly to Israel and take part in what is considered the “biggest Pride parade in the Middle East” (over 250,000 people in 2019). Ok, so that’s not too hard a feat considering […]

We’re proud to present our very own listicle of 4 + 1 Israeli Superstars in the NFT in the Israel Scene!

A look into our 2021 research on global perceptions of Israel, which focused on how the perception of Israel by both the general public and businesspeople in the United States has been affected by three significant events of the past year - Operation “Guardian of the Walls”, Israel's handling of the COVID pandemic and Israel’s high-tech industry record breaking success of personnel recruitment.

Commercial brands recognized the need to address climate issues to attract Millennials and Gen Z. Can countries and cities do the same? Read what our Chief Storytelling Officer, Lipaz Ela, has to say.

Corporates' employer branding efforts aim to attract talents. Why shouldn't countries do the same? Our Chief Operating Officer, Mayrav Braude, weighs in.

A new way to engage Gen Z with Israel.

Becca Hurowitz, the President & CEO of Vibe Israel USA, in an open letter to her 14-year-old daughter who was about to participate in a BBYO convention for the first time.

What is a REAL Israeli breakfast? Our team weighs in.

This time, Yotam Arad talks about his works, ambitions, and the things that make him feel alive.