Joanna is an expert and consultant in country branding and influencer marketing. In 2017, she was chosen by Forbes Israel as one of the fifty most influential women in Israel, and in 2022 she was the recipient of the Forum Dvorah Award for Foreign Policy.
Joanna is a Director of Tel Aviv Global & Tourism, a governor of Tel Aviv University, a member of the International Education Committee of Taglit-Birthright.
Joanna was born in London and moved to Israel with her family when she was 5 years old. After serving in the IDF as a paramedic, she read law at Cambridge University where she gained BA and MA degrees. Joanna also holds an MBA, cum laude, from Reichman University in Israel. She worked as a lawyer in the high-tech industry and established two Internet start-ups before founding Vibe Israel and serving as its CEO for a decade.
She lives in Tel-Aviv with her husband, three children and three dogs.