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Joanna is an expert and consultant in country branding and influencer marketing. In 2017, she was chosen by Forbes Israel as one of the fifty most influential women in Israel, and in 2022 she was the recipient of the Forum Dvorah Award for Foreign Policy.
Joanna is a Director of Tel Aviv Global & Tourism, a governor of Tel Aviv University, a member of the International Education Committee of Taglit-Birthright.
Joanna was born in London and moved to Israel with her family when she was 5 years old. After serving in the IDF as a paramedic, she read law at Cambridge University where she gained BA and MA degrees. Joanna also holds an MBA, cum laude, from Reichman University in Israel. She worked as a lawyer in the high-tech industry and established two Internet start-ups before founding Vibe Israel and serving as its CEO for a decade.
She lives in Tel-Aviv with her husband, three children and three dogs.
As the Founder & Chair of Vibe Israel’s Board, Joanna is the “face” of the organization and recognized nationally as an expert in branding and marketing places. She is invited to speak publicly on many occasions, in English or Hebrew, to audiences large and small. Joanna’s expertise is in the field of country and city branding and marketing, and influencer marketing for countries. Her keynotes include topics such as:
Becca Hurowitz is the Chief Development Officer for Vibe Israel, as well as the co-founder of Givver, a North American-based consulting company. She has been a passionate Israel supporter since her first trip with BBYO in high school.
Becca has been working in the Jewish community and nonprofit space for 25 years. She was the Director of Campaigns & Missions at the Jewish Federation of Greater Pittsburgh for 10 years, as well as working in the JCC movement. She is a skilled fundraiser and community builder and has led missions to Israel, Argentina, Cuba, Prague, Budapest, Morocco and more.
Becca is on the Board of Directors of National Council for Jewish Women and Repair the World in Pittsburgh, PA. She lives in the Regent Square neighborhood of Pittsburgh with her husband and three children.
As the President & CEO of Vibe Israel USA, Becca is frequently invited to speak at national and local events about the importance of sharing Israel’s story with the next generation. Her keynotes include topics such as:
