Vibe Israel is a not-for-profit organization enhancing Israel's global reputation and strengthening Jewish peoplehood in the 21st century.
By harnessing the power of social media and country branding strategies, we’re reaching audiences that no-one else is tapping into and changing hearts and minds about Israel.
We envision a world where hundreds of millions of people view Israel positively and are inspired by its contributions and competitive advantages. This vision cannot be achieved by one organization, one government ministry or one philanthropist alone. To be successful, we all need to be aligned around a common vision and share a consistent message about Israel in the world.
Kneading dough with Uri Scheft in this Globes video about our recent Vibe Pastries tour (Hebrew)
Shakshuka diplomacy: a front page article in Globes Magazine about our Pastries Tour (Hebrew)
Vibe Israel's CEO Joanna Landau at Globes conference on the Influence mega events have on Israel's economy (Hebrew)
How can Israel and its most attractive cities maximize tourism? Branding of course! (Hebrew)
Vibe Israel presented their study about Millenial's perceptions of Israel to President Reuven Rivlin
In the Supermarket of Nations, millennials aren't buying what Israel is selling. Opinion article by our CEO in Ynet News
Eurovision is not enough - Israel has a lot of work to do if we want to engage millennials
Israel is #30 in the Best Countries index. What would it take to get our numbers up? Vibe Israel has a few suggestions