Meet Designer Yotam Arad

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Who are you?

My name is Yotam Arad. I’m an industrial designer and a collector of positive things. I’m also the artist behind my plastic childhood.


Where are you from?

I’m from Lewinsky market in Florentin in southern Tel Aviv: the only place in the world made out of sugar, spice, and everything excellent. I have lived in markets for most of my adult life, something about the pace and the atmosphere; it’s almost like a living organism. I love it.


Yotam Arad (Photo: Leenatan Zohar)



What is your passion?

Reverse engineering – every aspect of life. I can’t stop trying to understand why things look and behave the way they do, why that person talked like that, why they put that button there, and why this rock looks like that. Everything has a reason and a history; sometimes, it makes a perfect story.


Best piece of advice?

The main thing is to keep the main thing the main thing.


Three things you can’t live without?

Tahini, bananas, and a nearby body of water.


Yotam Arad (Photo: Leenatan Zohar)



What makes you feel alive?

Discomfort. I find it healthy. I almost seek it. I think that as long as you have that small voice inside saying, “that’s not the best of this situation, I can make it better,” you are in a good place.


What do you want to do next?

I want to see a real whale and build a tiny house on wheels inside a Subaru e10 for my little family. I also have this idea of going around the globe and sharing creative tools with people who don’t have them. I thought about taking a tiny 3d printer to villages in Africa or giving Indian children an experience with a green screen. I want to see what will happen.


What is your hashtag?


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