Press

English  |  22 May, 2018

How to Strengthen the Israel Brand Among Millennials

Opinion piece by our CEO about changing the mindset about how best to tell Israel’s story to the next generation.

Hebrew  |  18 May, 2018

How to Market Israel and Bring Tourists

Morning show interview on Israeli TV with Vibe Israel’s CEO.

Hebrew  |  13 December, 2017

Fitness Stars Marketing Israel

A segment about a fitness Vibe Tour aired on prime time on one of the leading Israeli TV channels (with English subtitles).

Hebrew  |  3 December, 2017

A Luxury Journey for Six VIP Dogs in Israel

Double spread article on the digital platform of Israel’s leading newspaper, Yediot Ahronot, about the Doggy Vacay project.

Hebrew  |  10 November, 2017

The Tourists that Want to Know Everything About You

A focus on our urban Vibe Tour, to which we invited 6 owners of “Humans of” pages from around the world.

English  |  27 August, 2017

Beaches, Brunch, and… a Free Trip to Israel

Vibe’s “Doggy Vacay” campaign is featured in the Jerusalem Post.

Hebrew  |  9 May, 2017

Reviving the Brand Israel Project

Joanna Landau, our CEO, in an opinion piece about the need for a national branding program for Israel.

Hebrew  |  1 May, 2017

How Does Israel Look Through the Lens of 5 International Photographers

Article in Hebrew about our photography Vibe Tour.

English  |  18 March, 2017

In the Supermarket of Nations, millennials aren’t buying what Israel is selling

Joanna Landau’s op-ed on the need to focus on millennial perceptions of Israel.

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