Press

English | 12 May, 2021

Selling a State

Interview with the CEO’s of Vibe Israel and Vibe Israel USA about our vision and mission

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English | 14 April, 2021

Case Study about Vibe Israel by a Marketing Guru

“Nonprofit organization spends less than 5 cents per person reached using influencer marketing for nation branding”

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Hebrew | 14 April, 2021

One Country, Two Brands

Our CEO participated in a broad piece in The Marker Magazine and talked about the brand of Israel: is it the Start-Up and vaccination nation, or a divided country in conflict?

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Hebrew | 8 April, 2021

The Vaccination Moneytime

Our CEO explains how Covid-19 created nation branding opportunities for Israel, and how to do it right

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English | 25 March, 2021

COVID-19 has changed the brand of travel destinations

Opinion piece by our CEO about how the pandemic has impacted the brands of countries as travel destinations.

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Hebrew | 8 March, 2021

The Israeli Women of 2020: Marketing Professionals’ Choice

Joanna Landau, our CEO, was asked to pick the person she feels did the best marketing for Israel this year. Obviously, she chose Gal Gadot!

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English | 15 January, 2021

In the Supermarket of Nations, Israel Needs Better Branding

Opinion piece by our CEO in e-Jewish Philanthropy, the leading news source for North American Jewish philanthropy.

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English | 7 January, 2021

Three New Year’s Resolutions for Israel

Opinion by our CEO on what Israel needs to do to improve its global perceptions, especially from as a place to do business with.

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Hebrew | 11 December, 2020

In the Supermarket of Nations, Israel Needs to Stand Out More

Opinion piece by our CEO about the brand of Israel.

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