Joanna Landau
Founder & CEO

Joanna Landau is a Brit by birth and an Israeli by choice. She has both a BA and an MA in Law from Cambridge University, and holds an MBA, cum laude, from the Herzlia Interdisciplinary Center in Israel. She started her career in high tech as a lawyer, but quickly shifted into the business side and established two Internet startups. 2009 was a turning point for Joanna, when she decided to close her business and pour her endless energy and passion into the nonprofit world, which led her to establish Vibe Israel. She has been leading the organization ever since, expanding its growth with her amazing team, testing new ground and welcoming a good challenge! Her efforts have not gone unnoticed, and in 2015 she was shortlisted for the Rappaport Prize for a Change Making Woman, and in 2017 she was listed by Forbes Israel as one of the 50 Most Influential Women in Israel. 

Joanna lives, breathes and dreams all things Vibe Israel, but when she's not, you may find her attending a meeting of the International Education Committee of Taglit-Birthright of which she has been a member since 2016, or an event at Tel Aviv University, as a Governor. Or, she's home in Tel Aviv, serving as sous-chef to her husband as he prepares a BBQ that Webber would be proud of, for their three kids.

Mayrav Braude
Chief of Staff

As Chief of Staff, Mayrav acts as the right hand to Vibe Israel’s CEO in various aspects of the organization, implementing internal strategy and managing stakeholder relations. Prior to joining Vibe Israel in 2017, Mayrav worked as a corporate attorney, specializing in high-tech, M&A and capital markets.

Mayrav holds an LLB from Tel Aviv University, and is currently studying for her Master’s Degree in Inter-Religious studies. In her spare time Mayrav is a member of the Generator - Midburn’s platform for encouraging social activism within the Israeli Burning Man community. She is also addicted to Malabi and audiobooks.

Tamar Saphir
Director of Vibe Tours
Tamar has been working at Vibe Israel since 2016. After having "the best job in Israel" for two years (being a tour manager at Vibe Israel) she's excited to take on the role of Director of Vibe Tours and to pass the tour managing torch to the next generation. Tamar is in charge of all tours and events hosting digital influencers on incredible and unique tours of Israel.

Prior to joining Vibe Israel, Tamar had given up the idea of having a career in jazz music and gained social media marketing experience while working as an accounts manager in digital advertising companies. 

When she's not thinking about tours, influencers and food, she studies Communications and History in The Open University, walks her dog Bambi and thinks about what to eat for dinner.

Jannah Berkley
Digital Content Manager

Jannah came to Israel from New York for an adventure and an internship with Vibe Israel in 2017. During a conversation with the Vibe Mommies Tour influencers, she realized she had to stay, so she moved to Tel Aviv and joined the team. As Digital Content Manager, she has led Vibe Events, helped to build Vibe Israel's digital projects, social media story and Vibe original content.

Before joining Vibe, Jannah wrote for Teen Vogue, Nylon and Harper's Bazaar Magazines and worked in Fashion PR and Celebrity Events for KCD Worldwide. She holds a BA in Writing for New Media from New York University.

Jannah is also a Classical Pilates instructor, a dancer (from ballet to belly) and a serious foodie.

Tamara Wolman
Social Media Manager

Tamara has been working with Vibe since 2017 as Social Media Manager, responsible for some of the organization's online platforms. Tamara has worked to put a focus on the unique story of Vibe's activities involving international online influencers, and to emphasize the remarkable impact these activities have on millennials around the world.

Along with her work with Vibe, Tamara writes for the culture section of Calcalist (a daily newspaper) and works as content writer and art director with various fashion brands. She has 10-years of experience as a fashion accessories designer and holds a BA in Product Design.

Anna Pormanov
Office Manager

Anna is the first face you will see and the first voice you will hear when you contact Vibe Israel! As Office Manager, she takes care of all the administrative aspects of our activity. 
Anna was born in Ukraine and moved to Israel with her family when she was three. Before Vibe, she worked in sales at El Al and for Idgu, a startup that simplifies the importing process for customers. When Anna is not in the office, she is finishing her studies in QA Testing at John Bryce College in Tel Aviv and getting her nails done (her nails are not just nails…they are art).

Vibe Israel USA

Click here for more information on the Vibe Israel USA staff