Founder & CEO, Vibe Israel
Joanna Landau is a Brit by birth and an Israeli by choice. She has both a BA and an MA in Law from Cambridge University, and holds an MBA, cum laude, from the Herzlia Interdisciplinary Center in Israel. She started her career in high tech as a lawyer, but quickly shifted into the business side and established two Internet startups. 2009 was a turning point for Joanna, when she decided to close her business and pour her endless energy and passion into the nonprofit world, which led her to establish Vibe Israel. She has been leading the organization ever since, expanding its growth with her amazing team, testing new ground and welcoming a good challenge! Her efforts have not gone unnoticed, and in 2015 she was shortlisted for the Rappaport Prize for a Change Making Woman, and in 2017 she was listed by Forbes Israel as one of the 50 Most Influential Women in Israel.
Joanna lives, breathes and dreams all things Vibe Israel, but when she's not, you may find her attending a meeting of the International Education Committee of Taglit-Birthright of which she has been a member since 2016, or an event at Tel Aviv University, as a Governor. Or, she's home in Tel Aviv, serving as sous-chef to her husband as he prepares a BBQ that Webber would be proud of, for their three kids.
Julia Ben Shalom
Executive Director, Vibe Israel USA
Julia Ben Shalom joined Vibe Israel in 2013 while living in Israel when she took on the role of Director of Development. She built a development strategy for the organization and helped Vibe grow to over 600% of it's original size. Since then, Julia relocated to New York with her family and opened the North American office of Vibe Israel, Vibe Israel USA. She now serves as the Vice President of the Board of Directors of Vibe USA and leads all programming and outreach in North America as the Executive Director of Vibe USA.
Before joining Vibe, Julia worked at the Institute for Counter Terrorism as an Analyst after completing her Master's Degree in Government with Honors at the IDC Herzliya. She also holds a BA in International Relations and Middle Eastern Studies from Syracuse University's Maxwell School of Citizenship and Diplomacy with honors.
Julia is an avid traveler even with her daughter and dogs in tow.
Chief of Staff, Vibe Israel
As Chief of Staff, Mayrav acts as the right hand to Vibe Israel’s CEO in various aspects of the organization, implementing internal strategy and managing stakeholder relations. Prior to joining Vibe Israel in 2017, Mayrav worked as a corporate attorney, specializing in high-tech, M&A and capital markets.
Mayrav holds an LLB from Tel Aviv University, and is currently studying for her Master’s Degree in Inter-Religious studies. In her spare time Mayrav is a member of the Generator - Midburn’s platform for encouraging social activism within the Israeli Burning Man community. She is also addicted to Malabi and audiobooks.
Director of Vibe Tours, Vibe Israel
Tamar has been working at Vibe Israel since 2016. After having "the best job in Israel" for two years (being a tour manager at Vibe Israel) she's excited to take on the role of Director of Vibe Tours and to pass the tour managing torch to the next generation. Tamar is in charge of all tours and events hosting digital influencers on incredible and unique tours of Israel.
Prior to joining Vibe Israel, Tamar had given up the idea of having a career in jazz music and gained social media marketing experience while working as an accounts manager in digital advertising companies.
When she's not thinking about tours, influencers and food, she studies Communications and History in The Open University, walks her dog Bambi and thinks about what to eat for dinner.
Digital Content Manager, Vibe Israel
Jannah came to Israel from New York for an adventure and an internship with Vibe Israel in 2017. During a conversation with the Vibe Mommies Tour influencers, she realized she had to stay, so she moved to Tel Aviv and joined the team. As Digital Content Manager, she has led Vibe Events, helped to build Vibe Israel's digital projects, social media story and Vibe original content.
Before joining Vibe, Jannah wrote for Teen Vogue, Nylon and Harper's Bazaar Magazines and worked in Fashion PR and Celebrity Events for KCD Worldwide. She holds a BA in Writing for New Media from New York University.
Jannah is also a Classical Pilates instructor, a dancer (from ballet to belly) and a serious foodie.
Vibe Tours Manager, Vibe Israel
Bar is Vibe Israel's newest team member, and just got "the best job in Israel" (objectively speaking). She’s excited to begin her journey as a Tour Manager, where she will be in charge of planning and carrying out the tours, top to bottom.
Before joining Vibe, Bar was the editor-in-chief and community manager of ‘Maveze’ website, a blogging platform dedicated to Generation Y and Millennials, and worked as an assistant to Avi Nir, ‘Keshet 12’ CEO.
On her free time, Bar studies at The Open University, works out, reads and watches loads of Netflix.
Social Media Manager, Vibe Israel
Tamara has been working with Vibe since 2017 as Social Media Manager, responsible for some of the organization's online platforms. Tamara has worked to put a focus on the unique story of Vibe's activities involving international online influencers, and to emphasize the remarkable impact these activities have on millennials around the world.
Along with her work with Vibe, Tamara writes for the culture section of Calcalist (a daily newspaper) and works as content writer and art director with various fashion brands. She has 10-years of experience as a fashion accessories designer and holds a BA in Product Design.
Office Manager, Vibe Israel
Anna is the first face you will see and the first voice you will hear when you contact Vibe Israel! As Office Manager, she takes care of all the administrative aspects of our activity.
Anna was born in Ukraine and moved to Israel with her family when she was three. Before Vibe, she worked in sales at El Al and for Idgu, a startup that simplifies the importing process for customers. When Anna is not in the office, she is finishing her studies in QA Testing at John Bryce College in Tel Aviv and getting her nails done (her nails are not just nails…they are art).
Office Manager, Vibe Israel USA
Vanessa joined the Vibe team in 2018 after moving back to her true home, New Jersey, from Atlanta, Georgia. While in Atlanta, she served on the board for Jazzoo, one of Zoo Atlanta's largest fundraising events, for four years. Vanessa has been an office manager for over 15 years in various sectors and is thrilled to be working with real life Wonder Women for a cause she believes in.
When Vanessa is not working she is chasing her very active three year old son around playing a super hero herself.
Board of Directors USA
Richard Bernstein, Chairman
Joanna Landau, President
Julia Ben Shalom, Vice President
Jane Weitzman, Treasurer
Mark Reisbaum, Secretary