Annual Summit

Our Annual Summit is a unique educational summit offering the Jewish and pro-Israel community practical tools, guidance and inspiration, to enable them to more successfully tell Israel’s story on and off-line to young people around the world, including to their own next-gen communities. The first Summit will take place in fall 2019.

Our Annual Summit draws inspiration from The Israel Exchange Conference, an event Vibe Israel held in partnership with ISRAEL21c and the Israel Ministry of Tourism in New York.

2018 Event

What do Millennials think of Israel?

One of the highlights of the conference was a session with Y&R's Brand Asset Valuator professionals, who shared details on research that was conducted around the world about perceptions towards 80 different countries, including Israel. Watch the clip to find out where Israel ranked in the 2018 Best Countries index published on U.S. News every year...

Ambassador Ido Aharoni on Branding Israel

Former Consul General of Israel to the United States, Ambassador Ido Aharoni, who was one of the main instigators and passionate leaders of the Brand Israel Project of the Israeli Ministry of Foreign Affairs, shared his vision and work to promote Israel's brand in the world.