Joanna Landau was born in London and moved to Israel with her family when she was 5 years old. After serving in the IDF as a paramedic, she read law at Cambridge University where she gained BA and MA degrees. Joanna also holds an MBA, cum laude, from Reichman University in Israel. Joanna worked as a lawyer in the high-tech industry and established two Internet start-ups based in Tel Aviv.
In 2009, Joanna founded Vibe Israel (formerly Kinetis), to change the way people think and feel about Israel. She is also on the Board of Directors of Vibe Israel USA, Vibe Israel’s 501(c)(3) partner in the U.S.
Joanna is a governor of Tel Aviv University, a member of the International Education Committee of Taglit-Birthright and the Advisory Committee of Innovation Without Boarders, and a Director of Tel Aviv Global & Tourism. In 2015 she was shortlisted for the Rappaport Prize for a Change Making Woman, and in 2017, Joanna was chosen by Forbes Israel as one of the fifty most influential women in Israel.
She lives in Tel-Aviv with her husband and three children.