Best-selling author of “Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era,” Joanna is an expert on country branding, Israel’s soft power, and the unique challenges Israel faces when building its global reputation. Recognized by Forbes Israel as one of the 50 Most Influential Women in Israel, Joanna worked as a lawyer in Israel’s high tech industry, established two Tel Aviv-based start ups, and is the Founder, President and former CEO of Vibe Israel. She is a doctoral candidate on the topic of people-led country branding, a director of Tel Aviv Global & Tourism, a governor of Tel Aviv University, and a member of the International Education Committee of Taglit-Birthright. Born in London and raised in Israel, Joanna lives in Tel Aviv with her husband, 3 children and 2 dogs.
As the Founder, President and former CEO of Vibe Israel, Joanna is recognized nationally as an expert in branding and marketing places. She is invited to speak publicly on many occasions, in English or Hebrew, to audiences large and small. Joanna’s expertise is in the field of place branding and marketing – especially for Israel, and influencer marketing for countries. She also speaks on the topic of her book – how to engage the Next Generation with Israel in the digital era.
