Vibe Israel USA presents
Unboxing Israel Summit 2020
August 13, 2020, noon – 3 pm EST
Unboxing Israel Summit 2020 is a dynamic, interactive opportunity to learn how to share Israel’s story with the next generation – virtually. Vibe Israel will share their expertise in country branding and working with social media and online influencers. You will learn from the most current research on what the next gen thinks of Israel – and how to use that information to further your organization’s Israel goals.
This conference is designed for professionals engaging young adults with Israel – Jewish community leaders, educators, marketers, and Israel travel pros. We will provide practical tools and guidance interspersed with unexpected and fun experiences. The 3-hour virtual conference will contain the main program within the first two hours, with an optional third hour “deep dive” into one of three topics.
Program highlights include:
Welcome to the Supermarket of Nations: An overview of country branding and the latest research on Next Gen perceptions of Israel
Telling Israel's Story to the Next Generation: How can you connect the next generation in your organization to Israel? Learn how to incorporate Israel’s story into your work using storytelling tools and techniques that will engage the next generation.
Unboxing Influencer Marketing, Israel-style: All about working with digital influencers, including an “Ask Me Anything” with two Vibe Israel alums with legions of followers.
Bonus Hour: Deep-Dive Sessions
What’s love got to do with it? Hear from the CEO of Bloom Consulting, the leading agency for country and city branding working with Vibe Israel, about their research on Next Gen perceptions of Israel, and.... love.
Understand Generation Z: Keys to Connect and Engage the Next Generation with Ryan Jenkins
Meet the generation that's never been offline. Generation Z—born after 1998—is pouring into the marketplace. They have an entirely different approach to communication, technology, and work than previous generations (even the Millennials). Growing up enabled and empowered by a tech-heavy and digital world, Generation Z has new strengths, weaknesses, needs, and wants.
Discover who is Generation Z and how best to connect and engage this unprecedented generation.
3+1 Tips on How to Tell Israel's Story: Putting it into practice with Lipaz Ela, Manager of the Vibe Israel Academy. Practical solutions that you can use right now.
Questions? Contact Becca Hurowitz at firstname.lastname@example.org.